Giants

Consumers are always price sensitive when buying products or services. Price is the ultimate factor for consumers when choosing a vendor or retailer. A price management strategy can increase productivity, generate higher investment returns (ROIs), and boost customer loyalty. Price shapes customers’ perceptions and attitudes toward different brands. Large retail companies like Target and Walmart have implemented a price matching strategy as a low-pricing model, allowing customers to visit their stores frequently and purchase products at the most affordable prices. On…