Unstack Q&A with Vice President of Growth Grant Deken
In today’s market, merchandisers are facing the pressure to increase conversion rates and customer lifetime value by creating engaging, personalized commerce experiences. While a Composable Commerce approach promises the flexibility to meet the requirements quickly, the reality is that complexity of building a frontend has left brands with heavy reliance on technical teams, delayed time-to-market for new features & experiences, and expensive time-consuming integration builds. All of these complexities means brands are missing growth targets or abandoning a composable approach…