We love to hear stories about our merchants’ ecommerce journeys, so we’re sharing them for you to enjoy as well. Read on to learn about how Bitterroot Guitars has found success with their online store (via John and Sheryl Hildreth, NAMM Members). What inspired you to start your online store? Initially out of boredom, frustration with a job, and long-term view of business for retirement. We started our initial store on Ebay 1998, then expanded to our own website in…