What Kind of Rewards Program Should Your Brand Use?
Not too long ago, rewards programs were synonymous with classic points programs. Since then, customer preferences and competitive landscapes have changed the face of ecommerce and as a result, rewards programs have had to change with it. Today, a brand’s rewards program can consist of a number of different reward systems like points, punch cards, VIP tiers, and referrals. While having more options for building a rewards program helps build stronger programs, the variety of choices available presents a new…