Lifting – Website Blog Directory

How Amazon Got Americans to Spend $12.7 Billion Without Lifting a Finger

August 2, 2023

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Opinions expressed by Entrepreneur contributors are their own. Another year, another Amazon Prime Day. As the data from the brands I manage rolled in, I knew this would be a big year. According to Amazon, this year shoppers purchased 375 million items over two days, up from 300 million items sold last year. Amazon’s summer shopping holiday has not only made an indelible mark on the buying patterns of Americans but influenced sellers as well. What used to be a…

Lifting This Outdoor Retailer’s Revenue by 50% With Paid Advertising

February 27, 2023

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The Challenge Defining Goals In the highly-competitive market of outdoor products, Cordova Outdoors needed an agency with our expertise to take on the challenge. With a goal of reaching a 300% return on ad spend (ROAS), we got to work as Cordova’s busiest time of the year – spring and summer – quickly approached. Although the end-goal of our marketing partnership with Cordova was to increase revenue to meet quarterly targets, we collectively identified multiple sub-metrics that required attention. We…