Market

Adore Beauty posts growth despite challenging market conditions

November 7, 2023
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E-commerce Online beauty retailer Adore Beauty has reported revenue of $47.5 million for the first quarter ended September 30, up 4.7 per cent year over year. The increase was supported by growth in active customers, successful loyalty and promotional activity, and a record 497,000 returning customers, the company said. Tamalin Morton, CEO of Adore Beauty, described it as a “solid start” to FY24 although trading conditions remain challenging. “Encouragingly, active customer numbers have now returned to growth, and we continue…

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Strong showing by Alphabet, Meta signal ad market rebound underway

November 3, 2023
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E-commerce A rebound in the advertising businesses of Google, Meta and Snap signaled that the growing adoption of artificial intelligence was drawing marketers to digital platforms even in an uncertain economy. The three companies surpassed quarterly revenue expectations this week and each posted positive metrics for their ad businesses. “AI is helping advertisers find as many people as possible and their ideal audience for the lowest possible price,” said Philipp Schindler, chief business officer at Alphabet’s Google. The company has…

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Launching An Agency In An Emerging Market And Scaling It To $45K/Month

October 21, 2023
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Hello! Who are you and what business did you start? I am Aayush Jain, a biotechnologist by education, a .net developer by profession, a presentation artist, and an entrepreneur by accident. Currently, I am the Director and Founder of INK PPT, a niche presentation design agency that was formed in early 2015 with a passion for “Help People Present Better”. Interestingly, my background is in software development, but my passion for designing presentations led me to embark on this unique…

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How to Unlock the U.S. Social Commerce Market Through Millennials and Gen Z

October 18, 2023
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Opinions expressed by Entrepreneur contributors are their own. Millennials and Gen Z are two of the most important influential consumer groups globally as their spending power grows and they become the majority workforce demographic. In the US and China, two of the world’s biggest consumer markets, these groups make up over 42% and over 38% of the population, respectively. As the first generations to grow up with the internet, they are intimately familiar with the latest consumer trends. The result…

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How to Sell Online on the U.S. Market

October 13, 2023
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The United States is a powerhouse in the world of eCommerce, offering a vast and diverse marketplace for online sellers. With its strong economy, tech-savvy population, and a growing preference for online shopping, the U.S. remains a lucrative destination for both B2C and B2B eCommerce ventures. However, success in this market comes with its unique set of challenges, including stiff competition from local giants like Amazon, Walmart, and Target, complex tax regulations, and evolving consumer preferences.   In this guide, we…

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Global luxury resale market reaches US$39.23 billion in FY23 amid higher demand

October 9, 2023
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E-commerce The global luxury resale market has reached an estimated value of US$39.23 billion in FY23 as the back of younger consumers becoming more interested in buying pre-owned luxury goods, a growing middle-class population, and the increasing number of internet users, according to a recent study. Research and Markets said in its study that online resale has been identified as the fastest-growing category of distribution channels as digitisation influences consumer’s choices. It also noted a significant growth in the male…

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Instacart valued at US$9.9 billion as IPO market rebounds

October 1, 2023
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E-commerce Maplebear, the parent of grocery delivery app Instacart, disclosed on Monday it fetched a $9.9 billion fully diluted valuation after pricing its initial public offering (IPO) at the top of its indicated range. The valuation is a fraction of the $39 billion value that investors assigned to Instacart in a private fundraising round in March 2021, at the height of the Covid-19 pandemic which pushed consumers to order groceries at home. The IPO was priced at $30 per share…

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How to Market Your Software or SaaS Product in 11 Easy Steps

September 27, 2023
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Updated in September 2023   At the beginning of every successful software or SaaS business is a brilliant idea. But getting to a working product – especially for early-stage companies – is only the first milestone. The next challenge lies in effectively promoting the product and acquiring those crucial first paying customers. Before starting to promote your product, make sure you have the basics covered. Here is a short checklist to follow: Provide an accurate description of your product. Clearly…

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