[ad_1] Affiliate Marketing The term affiliate marketing refers to the concept whereby a merchant/dealer who is the advertiser appoints one or several advertiser/s who generate traffic or leads to the merchant’s website, in order to generate larger sales. These advertisers who are typically known as affiliates are paid on the basis of either performance measure or registrations or direct sales generated by them, as may be the decided terms. The affiliate marketer promotes the products/ services of the client merchant…