Metrics

iOS 17 Will Impact Podcast Ad Metrics

December 17, 2023
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A change to the way Apple’s iOS operating system manages automatic podcast downloads may impact a key performance indicator for advertisers. For years, Apple Podcasts automatically paused episode downloads when a follower’s device storage was full or when she hadn’t played any of the last five episodes for more than 15 days. Then, when the follower (i.e., subscriber) resumed, Apple would download all unplayed episodes. But no more. In an October 2023 notice to podcast creators, Apple stated iOS 17…

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3 New Metrics for Today’s SEO

November 23, 2023
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Longstanding search-engine optimization metrics are becoming less informative. Many do not translate into traffic, owing to Google’s new features in search result pages, such as “People also ask,” local packs, and image packs. Moreover, AI-generated answers, called “snapshots,” will soon appear in Google’s Search Generative Experience. Domain authority is an example. It attempts to assess site strength solely from backlinks despite Google de-emphasizing their importance. So how do we evaluate modern SEO performance? Here are three of my new go-to metrics.…

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8 Email Marketing Metrics You Should Track

October 31, 2023
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Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email, common marketing email mistakes, and what inspirational email marketing looks like.

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Brand Metrics for Ecommerce Companies

October 23, 2023
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Brand metrics describe how shoppers feel about a business and its products. Brand metrics are often predictive, indicating how likely shoppers will purchase, and prescriptive, defining the features to emphasize and promote. What marketers learn from brand metrics could impact content marketing, search engine optimization, advertising, and even personalization on a store’s website or in email and text messages. What Are Brand Metrics? Brand metrics are measurements — quantitative and qualitative assessments allowing marketers to track and analyze a brand’s…

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What’s New in Nosto: Unlocking UGC production metrics with the Content Dashboard

October 12, 2023
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When evaluating the success of your UGC strategy, metrics like reach, engagement, and conversions are likely your go-to indicators. However, you might also be wondering: How much have we saved on content production since implementing UGC?  How does the average time it takes to publish our UGC content compare to the time it takes for our original brand content?  Which products, brands, or categories most frequently appear in our UGC? Content production metrics can provide answers to these questions. But…

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Key Financial Metrics for eCommerce Success

October 3, 2023
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One of the crucial stages in ensuring the success of your eCommerce enterprise or Amazon FBA business revolves around the understanding and analysis of core financial metrics. These metrics, when rightly interpreted, can drive the strategic decision-making process and ultimately, profitability. In today’s blog, we aim to demystify financial metrics & reveal how they can be used to optimize the success of an online business, particularly an Amazon FBA business. We’ll touch upon key metrics, their significance, and how you…

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17 Amazon Metrics Explained for 2023

September 26, 2023
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As we mentioned in our post titled “Suspensions, Metrics, and POAs”, most seller accounts are suspended for violating Amazon’s policy. But for some, it’s down to poor performance. What’s so upsetting with performance suspensions is that they’re usually preventable. Still, if Amazon flags up performance issues, don’t take it personally. The fact is buyers’ expectations change. So do Amazon’s rules, for that matter. To avoid having your account suspended, we recommend that you keep up with any fee, rule, or…

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11 Key Retention Metrics You Need to Know for Ecommerce

September 25, 2023
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Ecommerce retention is as important as ever with high acquisition costs, economic woes, and increases in brand competition. As the cost of digital advertising continues to go up, retention marketing is beginning to expand throughout the marketing industry. In order to maximize your retention efforts, you need to understand how to track and measure some key retention metrics. Once you know how to calculate them, you can begin to put them to work in your own store for lasting, profitable…

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Essential Ecommerce Metrics for Growth

August 10, 2023
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How can you gauge if your ecommerce business is successful? The obvious answer is if you’re making money from it. But how can you be sure that you’re making as much money as you reasonably can? And that the money you’re spending on your business is giving you a good return?

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Stages, Metrics, and How To Create One |E-Commerce Nation

August 3, 2023
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You’ve invested considerable time and resources in crafting a website, adding products, creating compelling content, and even venturing into various advertising channels like native, content, and remarketing.  It looks like you are succeeding as your website traffic continues to grow, particularly after each successful marketing campaign. However, when you look at your sales figures, they are disappointing. You find yourself asking “What’s the problem? Why aren’t people buying?” To uncover the answer to this perplexing question, you need to create…

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