Mike Ashley in talks to sell Missguided to Shein
E-commerce Chinese fashion giant Shein has been reported to be in talks with Mike Ashley’s Frasers Group to acquire the UK-based fashion platform Missguided. Sky News said the two companies have been negotiating for several weeks. The move came about a year after Missguided was brought out of administration by Frasers Group for £20 million. The deal, if it happens, will mark Shein’s first acquisition of a UK label. The source said the acquisition will likely include Missguided’s brand and…