Misconceptions

Since the beginning of selling, retailers have tried various psychological pricing strategies and tactics to influence shopper behavior. Some of them were thought to have a significant impact on consumer behavior, and some of them still are. Meanwhile, scholars have been analyzing the efficiency of these tactics. With the advancements in the field of consumer behavioral psychology, we see that some of these widely used psychological pricing tactics are, in reality, not very useful. In this post, we’ll learn what…