Newsletter

7 December Newsletter Ideas that Actually Work

Marketing is often about experimentation and iteration. Try offering free gifts instead of percentage discounts. Tinker with your customer segments. Write a subject line using nothing but emojis. See what works best—and do more of it. But December definitely isn’t the time for playing. With Christmas approaching fast, you’ll want to lean back on tried-and-trusted strategies to maximize revenue generation at this critical time of year. Even though the majority of ecommerce holiday shopping is over, customers are still open to…

Read More

Creating a Great Email Newsletter for Your Ecommerce Business

Email newsletters have become the cornerstone of many great content marketing campaigns. These regularly distributed communications are used by businesses to share interesting content related to the company itself and the industry it falls under with current and potential customers. Despite their popularity and importance in maintaining brand recall and authority, it’s surprising how many bad examples show up in our inboxes every week. Below, we cover how to create and deliver an effective email newsletter. 1. Know Your Audience…

Read More

How to Create a Newsletter That Turns Subscribers into Buyers

While some may think email marketing is dead, that’s far from the truth. Data shows that a successful email marketing strategy can generate $36 of return on investment (ROI) for every $1 spent. This can have massive benefits for your business. But many business owners and managers get stumped on how to create a newsletter that consistently gains email subscribers—and holds their attention long enough to convert them into paying customers. In this article, we’ll go over everything you need…

Read More

Bootstrapping A [Profitable] $15K/Month Simple Newsletter SaaS With No

Hello! Who are you and what business did you start? My name is Justin Duke! I run Buttondown, a newsletter software for the rest of us. I started Buttondown five years ago, while I was an engineer at Stripe, and grew it as a side project for many years until it became large enough for me to work on it full-time. I built it to scratch my itch — all of the other email tools out there were either super-heavy…

Read More