New-to-Brand Customers Surge and Other Key Learnings
Amazon once again broke records with its signature Prime Day event, producing the single largest sales day in company history. To capitalize on the huge influx of demand, Amazon vendors and sellers relied heavily on Amazon’s extensive suite of advertising options to get in front of shoppers. Here we’ll unpack some of the key trends observed using anonymized results from the more than $400 million in annual Amazon ad spend under management at Tinuiti. All figures are based on sets…