OffSite

Amazon Adds Buyer Benefits to Its Offsite ‘Buy with Prime’ Program

It used to be the only way a merchant could reach Amazon Prime shoppers was by using the Fulfillment By Amazon (FBA) fulfillment program. That changed last year when Amazon introduced Buy with Prime, which lets merchants offer Prime members the ability to make a purchase on their website using Amazon’s checkout. Today, Amazon announced new benefits for buyers who check out with Buy with Prime on a merchant’s website: Order-tracking on Amazon for offsite Buy with Prime orders (“Prime…

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Amazon Copies Etsy and eBay with Offsite Ads Program

Sellers who pay extra for visibility through Sponsored Products ads on Amazon may now have their ads appear off-Amazon as well. Amazon announced Wednesday it was expanding Sponsored Products ads to other apps and websites. All such ads will link back to the Amazon product page. “We will start small, learn, and expand as we see meaningful opportunities to enable delightful discovery and shopping experiences,” Amazon said. Early partners include “premium apps and websites” that include Pinterest, BuzzFeed, Hearst Newspapers,…

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Content Marketing and Off-Site SEO Tips for a New Website

[ad_1] You’ve probably heard the phrase that “content is king” and it’s true. Providing content that is relevant to you and your business will increase your website ranking, audience and ultimately, bottom line. It’s sounds fancy too, “content marketing” but it’s not as fancy as you’d think. You don’t need to write lengthy whitepapers or case studies and don’t need to be a seasoned journalist either. All you need is a an idea, some time to write and the following…

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