Personalization

5 eCommerce Personalization Trends Shaping The Future of Online Shopping

November 29, 2023
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In eCommerce, customizing your marketing efforts to suit specific target audiences isn’t just an option. It’s a necessity.  With AI’s computing power outpacing Murphy’s Law — which states that the transistors on a computer chip (a benchmark of computing power) would double every two years — eCommerce personalization is becoming a more viable strategy for an increasing number of vendors.  This vast online frontier, with multiple channels, captivates online shoppers who thoroughly enjoy hunting for the best deals and exceptional…

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Are Cross-selling and Personalization Now the Same?

November 7, 2023
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Ecommerce product-recommendation technology is blurring the lines among merchandising techniques, making it difficult to know cross-selling from personalization. We are in the midst of a software revolution. Machine learning and, especially, generative artificial intelligence have gone from the realm of data scientists to the commonplace in what feels like barely a year, and these technologies are changing how ecommerce websites work. This “Frequently bought with” section on BestBuy.com is an example of cross-selling. It appeared on the lower section of…

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Nosto and Shopware announce Platinum Partnership to help global brands win with intelligent ecommerce personalization

October 17, 2023
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Affirming their mutual goal to deliver highly relevant and authentic shopping experiences, Nosto is named a Platinum personalization partner in Shopware’s global technology vendor ecosystem — New York, 16 October 2023 — Nosto, the leading Commerce Experience Platform (CXP), and Shopware, a holistic omnichannel digital commerce platform for mid-market and lower enterprise merchants, have today announced their Platinum Partnership empowering global ecommerce brands to unlock growth through end-to-end personalization and commerce experience management. This partnership will give ecommerce brands built…

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Ecommerce Personalization: Enhance Customer Experience

September 25, 2023
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In an age where digital shopping has become more than just a convenience but a norm, standing out in the vast ocean of ecommerce platforms has never been more challenging. But what if there was a secret weapon that could make your online store not just another one in the crowd but a personalized shopping paradise for every customer? That secret weapon is ecommerce personalization. As a savvy business owner or marketer, understanding the power of personalization and harnessing it…

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Nosto announces full end-to-end integration with Shopify Markets, giving commerce brands complete control and flexibility over multi-market personalization

September 16, 2023
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The Commerce Experience Platform (CXP) is the first personalization vendor to fully integrate with Shopify’s cross-border management tool, Shopify Markets, giving online brands the power to scale internationally without sacrificing personalized customer experiences — New York, September 14, 2023—Nosto, the leading Commerce Experience Platform (CXP), has announced its integration with Shopify’s cross-border management tool, Shopify Markets. Shopify Markets gives merchants the unique ability to sell to multiple countries all from a single store, localizing storefronts, calculating duties and taxes, automatically…

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Tools for Personalization and CPQ

September 15, 2023
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Modern B2B buyers seek the same self-service options they enjoy in their personal shopping experiences, even when buying complex products. Yet, many B2B companies still treat their websites more like static catalogs than dynamic sales engines.  More and more B2B enterprises are leveraging artificial intelligence (AI) to bridge this gap between outdated ways of selling and current customer expectations. Spurred by technological breakthroughs, like the introduction of ChatGPT, AI is no longer just about automating simple tasks or content creation.…

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Nosto and Simon Data: Ecommerce personalization layered with comprehensive data aggregation to fuel growth 

August 9, 2023
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Here at Nosto, our mission is to make every impression relevant, and we aim to do just that with our Commerce Experience Platform (CXP)—an integrated suite of data-fueled personalization, merchandising, and search modules. By teaming our CXP with Simon Data’s Customer Data Platform (CDP), merchants can fuse rich onsite and offsite data, enhanced by advanced customer data aggregation, to obtain the most comprehensive view of their shoppers and then create nuanced commerce experiences to the most specific audiences, further fueling…

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Machine Learning: The Future of eCommerce Personalization

August 9, 2023
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In the dynamic world of eCommerce, brands can stay ahead of the pack by offering customers exceptional and meaningful shopping journeys. Personalization is a powerful tool proven to enhance customer engagement, satisfaction, and sales. But as technology continues to evolve, what exciting opportunities are on the horizon for eCommerce personalization? One promising advancement in eCommerce personalization is the use of machine learning. Machine learning has the potential to revolutionize the way eCommerce businesses personalize their offerings to their customers by…

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Why AI is a Game Changer in eCommerce Personalization |E-Commerce Nation

August 4, 2023
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Over the past few months, there has been a surge in discussions surrounding Artificial Intelligence (AI) due to the introduction of products like ChatGPT by OpenAI. AI has become increasingly pervasive in various aspects of our lives, and its significance continues to expand with each passing year. The same applies to the eCommerce industry and Ecommerce Personalization. With concepts ranging from personalized product recommendations to chatbots, the possibilities for implementing AI in this sector are constantly evolving.  By tailoring the…

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13 Best Customer Data Platforms for Personalization at Scale

May 26, 2023
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13 Best Customer Data Platforms to Achieve Personalization at Scale Death is looming over third-party cookies. Google plans to phase them out of its browser in the second half of 2024. Safari and Firefox already block third-party marketing cookies. And starting with iOS 14.5, Apple now requires apps to ask users’ consent to track their activities elsewhere. It’s time to shift to first- and zero-party data. A customer data platform (CDP) will help you centralize all data you have for…

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