Which Platform is Leading Video Ad Spend? – Ecomhunt Blog
In terms of US video ad spend, Meta has a 30.1% share this year, compared to YouTube (8.3%) and TikTok (6.5%), according to Insider Intelligence/eMarketer. TikTok is gaining market share but will not overtake YouTube by 2025, according to a projection by Insider Intelligence/eMarketer. Insider Intelligence/eMarketer Even though TikTok’s 133.0% growth from the previous year is over, there are still plenty of opportunities for all three businesses in the video ad market. According to the report, Meta’s total US video…