Powerful

14 Powerful Shopify Tips to Build, Launch & Scale Your Store (With Examples)

December 18, 2023
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Everyone on the internet tells you that building a Shopify store is easy. And while a Shopify store is a great online business venture, becoming successful is not always as straightforward as people would have you believe. As with any business, there’s a lot to consider. There are many challenges to overcome and lots of unforeseen issues to tackle. That’s where Shopify tips come in.  In this post we’ve curated 14 actionable Shopify tips that will steer you clear of…

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How a White-Label Reseller Brings Powerful Ecommerce to International Clients

November 17, 2023
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In our blog, we often share some amazing stories about how ecommerce merchants are building their stores from the ground up with Ecwid by Lightspeed. But wait, it’s not just small business owners benefiting from Ecwid’s power! Ecwid forms partnerships with all kinds of site builders, agencies, and payment providers to offer a top-notch ecommerce solution to their clients. These success stories will leave you feeling inspired and ready to take on the world! In this article, we’ll share how a white-label reseller revolutionized ecommerce for international clients and took their online business to new heights. With the power of the Ecwid…

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New GA4 Shopper Journey Reports Are Powerful

October 9, 2023
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New ecommerce-focused Google Analytics reports could help merchants identify issues with shopper journeys and the checkout process. The Google Analytics 4 purchase journey report shows the funnel from when a would-be customer starts a web session through purchase. And the newer checkout journey report displays the checkout funnel in four detailed steps. Both reports show where shoppers abandon the buying journey. The data could identify problems in a store’s navigation or point out opportunities for tests or optimization. Checkout Journey Report…

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Amazon Unveils Powerful Generative AI for Sellers

September 27, 2023
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The ingenuity of generative AI extends beyond listings, as it has already proven useful in various tasks like constructing spreadsheets, captioning images, and crafting essays, poems, and presentations. It is this potential that Amazon is harnessing to enhance sellers’ productivity and deliver a more seamless experience to customers. By employing these new generative AI capabilities, sellers can significantly reduce the effort required to create compelling product titles, bullet points, and descriptions. This means that both new and existing products are…

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6 Pillars of a Powerful Pricing Strategy

August 1, 2023
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Profitable pricing starts with determining your target customers, the value you deliver to your customers, and matching the right price to this value every time you sell. A powerful pricing strategy is the most valuable and effective way to increase your profitability.  According to Shopify’s Future of Commerce Report 2022, price is a key factor influencing 74% of consumers. That is the main reason why you need a pricing strategy. But what is the best way to create a powerful…

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A Powerful Tool to Establish Your Brand on Amazon in 2023

August 1, 2023
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Creative content is one of the biggest ways to establish your brand equity and promote shopper loyalty on Amazon. Now that Amazon A+ Content and Enhanced Brand Content are the norm (and you should really already have those implemented), it’s time to take your branding to the next level with Amazon Stores. Amazon Stores is a free self-service product that allows brand owners to design and create multi-page stores to showcase their brands, products, and value proposition on Amazon. So what are the benefits, and how…

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24 Powerful Psychological Triggers to Boost Online Sales

July 31, 2023
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 Updated July 2023   The human brain is incredibly intricate. Where to even begin? It doesn’t just get you through daily tasks and conversations. It creates emotions like love, fear, anger, and passion. The human brain has so many decisions to process, and it wants to process them as quickly as possible, which is why it has mechanisms to swiftly make decisions—shortcuts, if you will.   The beginning of the pandemic has set a new norm for businesses, leading them to…

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How to Write a Powerful, Effective Brand Story

June 15, 2023
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Every brand has a story. After all, brands are created by people. And whether the story is simple or extravagant — it’s still just that, a story of people providing value to other people through a product or service.  Brand stories are vital in helping customers understand what you have to offer. They serve to humanize a business or product, providing a transparent understanding of the who and why behind the logo.  It may sound a little silly, but humans…

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