How Technology Is Raising the Bar on Retail Responsibility and Experience
In a relatively short space of time, technology has transformed the retail industry inside and out. The internet, cloud, connectivity, eCommerce, mobile, big data and analytics have led to new commerce and marketing channels and redefined retail supply, distribution and management. Technical innovation has shortened buying cycles, globalized even the most niche markets, and prompted entirely new shopping trends and behaviors. Every retail function is enriched with a continuous stream of data, to build better practices, closer customer relations and…