Recipe

Laurie Ellen’s Recipe for Success: Shopify Marketing Tools (2023)

June 26, 2023
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The thrill of speaking with an expert in their field is that they can see worlds of possibility in something you never realized could be so complex. When the expert is Laurie Ellen Pellicano, that something is cookies, her “chosen pastry language.”  Cookies are what Laurie Ellen shipped cross-country to friends and family when she moved to New York City, after living for years in San Francisco, where she worked at the renowned Tartine Bakery. Cookies, and her unique spin…

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Turning Excess Demand Into A Recipe For Success

June 17, 2023
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Written by Made By Das on June 16th, 2023 This is an excerpt from Ryder E-commerce by Whiplash’s latest ebook “How to turn surplus into success: Navigating the excess inventory dilemma” by Made By Das, the marketing engineers who build growth frameworks that scale.  Porto’s Bakery, a Southern Californian favorite, faced a turning point when the COVID-19 pandemic forced the closure of its physical stores. The company’s Bake-At-Home (BAH) division, which shipped frozen pastries nationwide, became their primary focus for…

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Guide to Standardized Recipe

February 17, 2023
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[ad_1] Standardized Recipe Ideology A standardized recipe refers to a particular standard-of-use of certain metrics in cooking – Standard sizes, time, temperature, amount, etc. Abiding by this rule creates uniformity in kitchen produce, whether or not it is tangible or intangible. The idea of a standardized recipe is definitely not alien to many of us anymore. In fact, it has been very widely used around the globe and there are certain metrics to a standardized recipe that we must follow.…

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