How to Recover from Google’s Helpful Content Update
Google’s latest “helpful content” algorithm update ended on September 15. It was disastrous for many sites. If your site lost organic traffic, here’s how to recover. 1. Evaluate Losses “Helpful content” is now a sitewide factor per Google’s Search Central guidelines: Any content — not just unhelpful content — on sites determined to have relatively high amounts of unhelpful content overall is less likely to perform well in Search. Hence the entire site suffers if Google claims extensive unhelpful content,…