Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
[ad_1] To succeed in sales, many people have employed a crucial key to specialize in a certain field to ensure increased sales while pursuing marketing activities. This strategy may be their best selling point that should always be incorporated in their sales systems. Brett McFall spent most of his youth in western Sydney, Australia. He failed in English and took up an office job that was not to his liking. He displayed skills in sales copywriting and improved on this…
Sometimes popping a hot, buttery bag of popcorn is all you need to complete the perfect night in. But what if your favorite snack is hard on your stomach? For Jen Martin, finding alternative heirloom popcorn kernels was her saving grace. Not only were they easier to digest, but they tasted better too. Jen, her brother Jeff, and Jeff’s wife, Teresa, launched Pipcorn in 2012 and found immediate success. The brand was included in Oprah’s Favorite Things, the founders pitched…
As an ecommerce business owner, you understand how critical it is to build strong relationships with your customers. Not only do loyal customers spend more money, but they also become advocates for your brand, helping to drive new business through word-of-mouth marketing. One of the most effective ways to build and nurture these relationships is through ecommerce newsletter campaigns. In this article, we’ll explore how you can use newsletters to build customer relationships and drive sales for your ecommerce business.…
The quality of your supplier relationships directly impacts your bottom line. Good supplier relationships reduce costs, improve efficiency, and reduce supply chain disruptions. You may also enjoy perks like discounted rates and principal customer status. The key to building these strong relationships is Supplier Relationship Management (SRM). SRM is an approach to supplier relationships based on open communication, trust, and a win-win mentality. It focuses on building partnerships with key suppliers that benefit both parties; a philosophy that Japanese companies…
[ad_1] Usually we see guys using sincerity to ‘buy’ love from a girl, to win the heart of the girl, or a girl persuades her boyfriend that she is very sincere in doing things for him, and demands that her boyfriend show her the same amount of love and appreciation back. Somehow I do not get it; if we are truly sincere in showing love and appreciation to others, why are we expecting anything back in return? This reduces sincerity…