How Momofuku Bottled Its Restaurant Experience (2023)
Celebrity chef David Chang revolutionized fine dining when he opened Momofuku Noodle Bar in New York City in 2004. Gone were the white tablecloths and stuffy menus. In were minimalist furnishings and steaming bowls of noodles. Momofuku restaurant group CEO Marguerite Zabar Mariscal says David was inspired by the care, skill, and high-quality ingredients used by chefs in Japan. “No one had really seen that kind of intensity applied to what people perceived as being more humble offerings,” Marguerite says.…