The Role Of Virtual And Augmented Reality In E-Commerce
Consumer satisfaction, brand recognition, and the effectiveness of the sales process. As technology continues to make inroads into the e-commerce market, retail firms are looking for new and innovative ways to improve these areas and stay ahead of the curve. Retailers are attempting to improve shopping experiences by merging existing e-commerce stores with immersive technologies such as Augmented Reality and Virtual Reality (AR/VR). These technologies are causing a revolution in the e-commerce market and altering the way firms operate. Benefits…