What ‘Community First’ Really Means for a DTC Company: Bandit Running (2023)
Some companies start with a product before creating community around it. But Bandit, a New York–grown running apparel company, did the opposite. Two brothers, Tim and Nick West, grew Bandit with New York’s vibrant running community, a large and diverse group that comes together for group runs all over the city. When Tim was looking for athletic wear, he came up short. “I couldn’t find any brands that really resonated with me. Nothing felt New York City to me. Nothing…