As budgets tighten, Aussie gift-givers are seeking more personalisation
E-commerce Times might be tough for the average Australian – with research showing nine out of 10 consumers will seek better deals this Christmas – but they’re still planning to give gifts. Moreover, they are looking to personalise those gifts however they can, even if they purchase online, says Helen Marsh, co-founder of instant digital gift wrap service Gift Flick, who spoke with Inside Retail’s Amie Larter in the latest of our Retail Untangled series, where we quiz industry leaders…