Settings

Google Ads announced new Search and Performance Max settings that will help with brand safety and clearer reporting. Currently, bidding on brand keywords in a brand-specific campaign may solicit non-brand queries if Google deems the ad relevant to the user. Two new settings — brand restrictions and brand exclusions — will ensure traffic and reporting are funneled to the right campaigns. Brand Restrictions Brand restrictions are available for Search campaigns where the advertiser wants an ad to show only if…