How sex and lies are selling vapes online
E-commerce It’s easy to buy vapes or e-cigarettes online. When we looked at websites selling them to buyers in Australia and New Zealand, we found a variety of slick, false or misleading marketing claims. In our new research we outlined how these included health claims – how vapes contain “zero” carcinogens, are an effective aid for quitting smoking, and lead to improved breathing “in a matter of days”. Vapes were also marketed as sexy, sleek and environmentally friendly. We saw…