Throughout the holiday season, we at Google have annually watched shoppers move between 4 distinct mindsets, or what we call the ‘4Ds:’ deliberate, deal-seeking, determined, and devoted.
Tweet, tweet! Just as the early bird rises before dawn to hunt for its proverbial worm, today’s holiday shoppers are on the prowl earlier than ever.
New ecommerce-focused Google Analytics reports could help merchants identify issues with shopper journeys and the checkout process. The Google Analytics 4 purchase journey report shows the funnel from when a would-be customer starts a web session through purchase. And the newer checkout journey report displays the checkout funnel in four detailed steps. Both reports show where shoppers abandon the buying journey. The data could identify problems in a store’s navigation or point out opportunities for tests or optimization. Checkout Journey Report…
An online shopper by the name of Christian Sabol of Redondo Beach, California, is suing PayPal along with co-plaintiff, online shopper Samanthia Russsell, over “anti-steering rules” that they allege resulted in them paying higher prices for their purchases. It appears to be the same online shopper Christian Sabol of Redondo Beach, California who sued Amazon in 2020 over its price parity practices under the “fair pricing” provision of its seller agreement that allegedly “severely penalizes sellers who offer lower prices…
E-commerce Online shopper service Boxer has partnered with sustainable and ethical brand rating service Good on You to expand its reach with brands. The company offers protection if a product isn’t delivered or is genuine/ faulty for up to three years. Through its local service, it says it is helping to facilitate a more sustainable after-sales shopping experience. The partnership will promote circularity by connecting conscious shoppers while using Good On You’s enterprise tools to grow relationships with brands. Boxer…
Salsify publishes its 2023 consumer research report, a survey of more than 6,000 consumers across Australia, France, Germany, Great Britain, and the U.S.