Spam

Kmart cops $1.3 million fine for over 200,000 spam emails

November 10, 2023
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E-commerce Kmart Australia has paid a $1.3 million infringement notice for sending 212,471 marketing emails, according to the Australian Communications and Media Authority (ACMA). The emails were sent between July 2022 and May 2023 to customers who had previously unsubscribed, due to a combination of technology, system and procedural failures. “When a customer decides to opt out of a marketing mailing list, businesses are obliged to fulfil that request. The rules have been in place for nearly 20 years and…

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Uber fined $412,500 for liquor-delivery promotional spam

November 4, 2023
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E-commerce Rideshare and food delivery company Uber Australia has paid a $412,500 fine for its violation of Australian spam laws. The firm sent over 2 million marketing emails to customers without an unsubscribe facility on a single day in January, according to the Australian Communications and Media Authority (ACMA).  The emails, which were mischaracterised as non-commercial, were part of an advertising campaign for an alcohol home delivery service. ACMA chair Nerida O’Loughlin described this as an “avoidable error”, adding that…

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Ticketek fined $500,000 for repeated breaches of spam laws

October 27, 2023
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E-commerce Online ticketing company Ticketek has paid a fine worth $515,040 for sending 98,000 spam texts and emails last year, according to the Australian Communications and Media Authority (ACMA). Ticketek breached anti-spam laws by sending 41,000 marketing texts and emails without the consent of recipients and another 57,000 to people who had previously unsubscribed. The firm committed a similar violation in 2019 for which it received a formal warning from the ACMA. “Australians are fed up with these types of…

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Does Google Think Your Website Is Spam?

October 26, 2023
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Everyone who uses the internet knows the frustration of web spam, where you find a promising page in search results that is useless. And we all know Google hates spammy websites, probably even more than we do. 

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Why Spam Trigger Words are No Longer Relevant in 2023

October 19, 2023
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You’re looking to reach the inbox — fantastic. You put time into crafting the perfect marketing email and so you want it to reach your recipients and receive positive engagement — even better. As a last check before hitting send, you have found this blog post to confirm that you’re not using any spam trigger words that would cause your email to be automatically rejected. Well, there is some good news for you. Spam trigger words are an outdated concept,…

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Controlling WordPress Comment Spam – 3 Must-Have Plug-Ins

February 19, 2023
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[ad_1] Enabling comments to be posted on a WordPress blog allows readers to interact with yourself and others. A healthy following of visitors builds a sense of community and increases the popularity of your blog. Comments also create unique content, something the search engines love. A blog without comments appears dead and stagnant, however allowing comments can also open the door to comment spammers. Here’s how to get it under control. Comment spam typically comes from online marketers wanting a…

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Explode Your Internet Marketing Profits With This "Legitimate" Spam Tactic

September 13, 2022
Marketing
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[ad_1] Like most people, I hate spam. I mean, I can’t stand it. It eats up my time, my patience and my energy in ways only few other things in this world can. However, at the same time, I have also learned a way to use junk email to make a profit — legally, ethically and legitimately. This is actually an idea I got from the “father of guerrilla marketing” Jay Conrad Levinson when I interviewed him a couple years…

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