Statistics

100 Essential PPC Statistics Every Marketer Needs to Know in 2023

December 10, 2023
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The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing. Snagging higher spots on SERPs can quickly boost traffic, and PPC strategies have been proven to increase conversion. How can a marketer confidently decide how much money to put where, and is it time to convince the…

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30+ Influencer Marketing Statistics You Should Know (2024)

November 23, 2023
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Love it or hate it, social media has become one of the most impactful inventions of the 21st century. Around 61.4% of the world’s population is active on some kind of social media platform, be it Facebook, Instagram, or Twitch. But users aren’t just following their friends—68% of users also follow their favorite brands to stay up to date with their latest products. Influencers—people with large social media followings—play a huge role in a customer’s purchase decisions nowadays. Brands have…

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25 Online Pet Store Statistics You Must See (Backed by Data)

November 20, 2023
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Nowadays, it’s super easy to hop on the internet and find exactly what you need for your pet. From toys to food to cute little outfits – you name it, it’s available online. Plus, many pet lovers think buying goodies for their pets is as fun as shopping for themselves. But what does that all mean? You guessed it; the pet niche is a popular choice for people looking to start an online store. In this article, we’ve got some…

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32 Print on Demand Statistics You Must Know in 2023

November 18, 2023
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What isn’t measured, isn’t improved. If you want to optimize your print on demand (POD) store, studying the data of other stores can definitely help. And today, we have a list of 32 print on demand statistics for you! To find these statistics, we crawled 200k+ print on demand stores on September 28, 2023 – and analyzed the data on their installed apps, niche, website rankings, and much more! Let’s dive right in. 6 Key Print on Demand Statistics in…

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19 Spocket Statistics You Should Know Before Signing Up

November 17, 2023
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You’ve probably heard of Spocket. It’s one of those platforms that’s making it easier for dropshippers to find local suppliers. And the more you know about Spocket as a user, the better you can use it to its fullest potential. So, today, we have a list of 19 Spocket statistics for you! To find these statistics, on October 12, 2023, we crawled all 14,689 Shopify stores that had the Spocket app installed and analyzed the data on their niche, installed…

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11 Website Page Load Time Statistics [+ How to Increase Conversion Rate]

November 11, 2023
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Page load time is a critical metric that influences your entire site’s performance. Even a few milliseconds can significantly impact the user experience (UX), conversion rates, and, ultimately, revenue that your site drives. In this post, you’ll learn why your page load speed is important, how it affects your business, and some quick and easy tips to improve your performance. Table of Contents What is website load time? Website load time — or page load time — refers to how…

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21 Cart Abandonment Statistics To Help Build Your 2023 Strategy

October 25, 2023
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Shopping cart abandonment is the eternal nemesis of ecommerce store owners. I can say from experience that it’s incredibly frustrating to successfully move a shopper through the sales funnel and create offers that are enticing enough to pique their interest, only to inevitably lose them at the point of purchase. It’s incredibly frustrating.  So, I decided to cover various cart abandonment statistics to explain why shoppers don’t complete purchases and how to address these common issues, in five categories:

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37 Holiday Shopping Statistics & Key Marketing Insights [2023]

September 26, 2023
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Beyond the fun festivities, the holiday season is an incredibly significant time for both businesses and consumers alike, shaping economic landscapes year after year. In this post, we’ll discover how the art of gifting fuels retail sales and steers supply chains. We’ll also highlight the impact of online vs. in-store shopping as well as key seasonal sales for brands (Prime Day, Black Friday, etc.) From the early-bird shoppers who meticulously plan to the last-minute buyers looking for a steal, we’ll…

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Trends & Statistics for Marketers

September 18, 2023
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Gen Z is more than just the generation that brought us the return of low-rise jeans, Y2K fashion trends, and a disdain for the side-part. As digital natives who’ve grown up in a highly connected world, Gen Z’s approach to shopping is rewriting the rules of consumer engagement. In this post, we’ll take a look at the intricacies of their preferences, online behaviors, and the impact these insights have on shaping the future of marketing strategies. Understanding how Gen Z…

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