Storytelling

For Manly Bands, Manufacturing Is Storytelling Gold

October 13, 2023
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Manly Bands is a direct-to-consumer seller of men’s rings. The company launched in 2016 after John Ruggiero, the co-founder with his wife Michelle, couldn’t find a suitable wedding band. This is Ruggiero’s second appearance on the podcast. In April 2021, we discussed the company’s founding, unique ring materials, and more. Since then, Manly Bands has acquired its manufacturer. The making of rings from, say, Jack Daniel’s whiskey barrels or Fender guitar strings creates compelling video, says Ruggiero, perfect for storytelling…

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Advertorials Bridge Storytelling and Selling

October 1, 2023
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For some products, capturing a shopper’s attention requires long-form persuasion, a blend of advertising and editorial. “Advertorials” are not new. Newspaper and magazine publishers have long deployed them to look like articles but promote like ads. A good advertorial is informative and engaging. It resides seamlessly on the platform while clearly disclosing that it’s a paid piece. Advertorials are highly effective when done right. They allow a retailer or brand to engage prospects and deliver a persuasive argument for a…

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How to Use Storytelling to Sell Online

May 31, 2023
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When it comes to making an impression and closing sales, a compelling story can be a game-changer. But… Is it possible to use storytelling to sell online? Before we dive into the benefits of storytelling on marketplaces, it’s important to understand what storytelling is and why it’s important. What is storytelling? Storytelling is the technique of conveying a narrative or a series of events in a compelling and engaging manner. Through storytelling, individuals or brands can create a connection with…

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Omsom’s 5 Keys to Successful Brand Storytelling (2023)

April 13, 2023
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Omsom bills itself as a “loud and proud Asian food” brand but in this case, loud doesn’t just mean bright brand colors. It means having something to say. Founder Vanessa Pham explains that the company was inspired by her and her sister Kim]’s lived experiences as first generation Asian Americans. “Having lived a lifetime of being constrained by this model minority myth, we felt like embodying this noisy, loud, and proud energy was so true to us and is the…

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The 10 Best Storytelling Brands

April 13, 2023
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Humans have been telling stories for as long as we’ve been around. Parents tell stories to help their kids fall asleep at night, coaches tell stories to inspire their teams to win the championship, and your friends tell stories just to put a smile on your face. Why? Because people remember stories better than they remember most things. Stories make you feel something and allow you to be emotionally invested in the characters. Brands recognize the importance of storytelling as…

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How to Use Storytelling in Your Dropshipping Online Store

February 24, 2023
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A simple way to increase your revenue is by using storytelling. In this blog, we’ll explore how you can use storytelling in your dropshipping online store for a better customer experience. To have an engaging and enjoyable shopping experience for customers, it’s often necessary to provide them with the opportunity to learn about the products they’re browsing through. Storytelling can be used as a tool that allows shoppers to discover more about the product, they are viewing on their screens…

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Social Media Platforms and Story-Telling Marketing Strategy

February 14, 2023
Social Media
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[ad_1] Marketing is about telling stories, and telling interesting ones that people want to listen. If you know how to tell stories, and tell it effectively in Facebook and online, people will be attached to you and your story, which results to branding, long-term affinity and engagement. This will then translate to dollars and cents. People are looking for relationships, and relationships are stories. The biggest buzzword now in terms of marketing online, is Social Media Marketing. Social Media means,…

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3 Tips for Social Media Storytelling

September 12, 2022
Social Media
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[ad_1] How to Build Better Engagement for Your Business Stories predate television, the internet and social media, but they’re a big part of the modern marketing landscape. Social media is-or should be-a big part of your marketing strategy, no matter what line of business you’re in. Social media storytelling can increase reach and brand awareness and help you gain new followers. However, there is a great deal of noise out there. If you don’t attract attention, your message is going…

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