Process and 8 Strategies (2024)
A key aspect of starting a business is determining whether there is a market for your product. Nothing is more discouraging than spending time and energy developing a product you believe people will love, only to discover at launch that there’s no interest. Many products are built on a hunch, without any knowledge of the market. Data shows 34% of small businesses that fail lack product-market fit. You can validate your product idea in a variety of ways. Depending on your…