strategy

Create a Perfect Email Marketing Strategy for Your Store

New software continues to enter the market claiming to be the ‘secret’ to business growth, marketing, and increased profits. While “new” can be exciting, it doesn’t always mean it will be better or more effective. That’s why smart marketing professionals and businesses continue to rely on email marketing as one of the best-performing channels in terms of ROI. Within ecommerce, you can find examples of returns on investment as good as $45 for every dollar spent.   Klaviyo’s ecommerce industry benchmark…

Read More

An Effective Business Strategy That Converts in 2021

In 2021, the conversion rate on your website will be the most important factor to consider when running a business. This is why it’s so important to focus on conversion rates from the very beginning of your business strategy. In this post, we’re going to talk about an effective and proven method that you can use for building a converting business strategy in 2021. You’ll learn tips and tricks on how to make sure that your plan has enough conversions…

Read More

Investing in Mutual Funds Can Be The Best Strategy For Financial Planning

[ad_1] A useful investment product that must be taken into consideration when managing your finances is mutual funds. Of course, before you even consider investing at all, the first thing you should do is get a clear picture as to your financial situation. Ask yourself, where do you wish to see yourself financially in a year? How about in five years? What about ten years, or twenty? What are your current financial means? Do you have any savings? Question how…

Read More

A Complete Online Seller’s Guide to the BOPIS Retail Strategy

Today the lines between physical shopping and digital commerce are dissolving as more and more sellers embrace a hybrid business model that combines their eCommerce sale channels and physical retail locations. The Buy Online Pick Up In-Store (BOPIS) delivery option vividly illustrates how merchants successfully bridge the offline and online shopping experiences for their customers. Once a response to the COVID-related lockdown measures, the pickup retail trend is still relevant in a post-pandemic world, reflecting a win-win for consumers and…

Read More

The Impact of COVID-19 on eCommerce (and How to Adapt Your Digital Strategy)

You are here: Home / Blog / The Impact of COVID-19 on eCommerce (and How to Adapt Your Digital Strategy) The pandemic has impacted all types of businesses including eCommerce. We hosted this webinar at our eCommerce agency, LeSite.ca. During the session, I shared tips on how to adapt your digital strategy during these tough times. About Alaa Hassan eCommerce is not just my expertise, eCommerce is my passion. I’ve been helping brands & retailers build 8-figure eCommerce businesses since…

Read More

Trade Finance As A Business Development Strategy

[ad_1] Without trade finance, there wouldn’t be Indian spices, clothes, or jewelry in the United States. Or Apple’s iPhones in China, much less any other international product at any respectable distance from its origin. In fact, according to Investopedia, the World Trade Organization (WTO) estimates that international world trade has expanded 80%-90% thanks to trade finance. For this to continue, companies need to include trade finance in their business development strategies. How do you do that? Learn how you can…

Read More

3 Building Blocks of a Successful Search Engine Optimization (SEO) Strategy

[ad_1] Every web site owner wants to achieve the Holy Grail of search engine optimization (SEO) – first page results in Google. However, with thousands of new sites coming online every day, is it still possible for the average site owner to accomplish this? Yes, but it will require some planning and a commitment to long-range goals to get there. To help you get started, here are three building blocks of a successful search engine optimization strategy: 1.) Keyword Research…

Read More

Why Your Digital Marketing Strategy Won’t Work Without SEO

[ad_1] Digital marketing is the process of utilizing digital channels to market and advertise products and services. These efforts are used to generate interest from the target audience and convert it into sales opportunities. Search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, social media marketing, e-mail direct marketing, e-books, optical disks and games, etc., are some examples of digital marketing. However, this article will specifically discuss the importance of SEO.…

Read More

Ebook Internet Marketing Strategy – 5 Vital Elements Of A Successful Campaign

[ad_1] Are you planning your eBook Internet marketing strategy or are planning to do so soon? Planning a strategy to market your ebooks requires a lot of careful thought and decision-making to ensure that your eBook campaign is a success. Writing an eBook takes a lot of hard work, and you will want to make sure it gets into as many hands as possible, as well as making it a profitable venture for you. Here are 5 vital elements of…

Read More

Geo Targeting Or Global Marketing – Which Internet Marketing Strategy is Right For Your Business?

[ad_1] While some businesses would benefit from a global internet marketing strategy, others would find more success with geo-targeting to reach an audience that is more suited to their products or services. A good internet marketing service will help guide you through the decision and give you advice that is tailored to your business needs. If you have a product or service that can be performed from a distance or products you can ship world-wide and you would like to…

Read More