How to Create a Successful Go-To-Market Strategy (2023)
Introducing a new product can yield lucrative rewards. According to a Harvard Business Review survey, 85% of executives said that an effective go-to-market (GTM) strategy was important to the success of their organizations. However, just 29% of respondents said their teams implemented effective product launch plans. That dissonance illustrates the need for a considered go-to-market planning. Businesses with thorough go-to-market strategies have a better chance of successfully launching a new product. Read on to learn about the benefits of this…