What Is a SWOT Analysis? (+Free Template) (2023)
Running a business is hard work. With so many different things pulling at your attention, it’s easy to get caught up in the minutia at the expense of the big picture. The only way to make sure your business sticks around for the long haul is to periodically step back and look at things from a broader perspective. That’s where SWOT analysis—strengths, weaknesses, opportunities, and threats—comes in. A SWOT analysis will push you to look at your ecommerce business’s potential…