Do you personalize the shopping experience? While it’s common to address customers by their names in emails and leave it at this point, meaningful personalization is more than that. You can go beyond and tailor website content, emails, texts, apps, live chats, and call centers to every customer. These days, customized experiences are more important than ever. 73% of shoppers expect brands to understand their unique needs and expectations. So if you overlook personalization, you’re likely missing out on potential…