The Best 30-60-90 Day Plan for Your New Job [Template + Example]
I remember my first day at HubSpot. I was so nervous and had a million concerns swimming around in my head.
How to Write a Case Study: Bookmarkable Guide & Template
Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises.
What Is a Cash Flow Statement? Example and Template (2024)
Cash is the lifeblood of every business—especially new and small businesses. Limited or inconsistent cash flow is one of the most significant challenges that small businesses face. That’s why understanding and managing cash flow is a prerequisite for success. To get a grasp of the cash flows going in and out of your business, you need a cash flow statement. If you’re having a hard time with financial statements, don’t worry: this guide will help you create a statement of…
How We Grew Our Email Template Builder From 0 To 1M Users [$400K MRR]
Hello! Who are you and what business did you start? Hello! My name is Dmytro Kudrenko. Although I began my career as a programmer, I became a serial entrepreneur in the IT sector. Despite my background, people associate me with marketing because my biggest products are developed for marketers. To date, my partners and I have founded four IT companies, but I now am eager to introduce you to Stripo, one of our flagship products. Stripo is an intuitive and…
What Is Product Positioning? Definition and Template (2023)
Product positioning is a marketing strategy that influences how consumers view a product. It’s about communicating how a product can better solve consumer needs than its competitors. In this post, learn the full definition of product positioning, how to develop positioning strategies, and download a free positioning template. What is product positioning? Product positioning is a form of marketing that presents the benefits of a product to a defined target audience. Through market research and product analysis, marketers use the…
How to Map Your Ecommerce Customer Journey [Template Included]
We’ve discussed how the customer journey impacts sales, service, and marketers.
How to Write a Press Release [Free Press Release Template + Examples]
In today‘s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get their news. Instead, they’re scanning headlines on Twitter, Facebook, and other social media platforms.
How to Create Detailed Buyer Personas for Your Business [+Free Persona Template]
Responding to major events like a pandemic or recession requires marketers to use real-time data to keep up with consumer demands, attitudes, and behaviors. However, marketing according to data points alone isn’t enough to get meaningful customer engagement with your business—that’s the job of a buyer persona. There are many factors of customer behavior you’ll need to create a buyer persona that can’t be siphoned from a demographic survey alone. Combining different research methods to form a detailed buyer persona…
How To Do One [With Template & Examples]
As your business grows, you need a roadmap to help navigate the obstacles, challenges, opportunities, and projects that come your way. Enter: the SWOT analysis. This framework can help you develop a plan to determine your priorities, maximize opportunities, and minimize roadblocks as you scale your organization. Below, let’s go over exactly what a SWOT analysis is, a few SWOT analysis examples, and how to conduct one for your business. When you’re done reading, you’ll have all the inspiration and…
How to Create an SEO Strategy for 2023 [Template Included]
Here’s a cliche among digital marketers: search engine optimization (SEO) isn’t what it used to be.