Key Terms & Definitions Explained
A/B Testing A method of comparing two versions of a webpage to see which one performs better in terms of conversions. AOV (Average Order Value) The average value of each order placed with a business. API (Application Programming Interface) A set of rules and protocols for building and interacting with software applications. Abandoned Cart Recovery The process of re-engaging customers who have left items in their shopping cart but haven’t completed the purchase. Accessibility Designing a website to be usable…