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Peak Season Surcharges 2023 | Whiplash

October 2, 2023
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Written by Beth Owens on October 1st, 2023 [Updated post from September 20, 2022] With the 2023 peak season right around the corner, retailers are gearing up for the busiest period of the year. One of your biggest considerations for the holiday season? Understanding how peak season surcharges are going to affect your shipping costs. Peak season can be a blessing and a curse for retailers. High order volumes mean more revenue – but this also means that peak surcharges…

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Understanding and Avoiding Mispicks | Whiplash

September 25, 2023
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Written by Mary Berko on September 22nd, 2023 Let’s be honest: E-commerce fulfillment is full of pitfalls that result in poor customer experiences. From lost packages to damaged products, e-commerce brands that aren’t working with a top-notch fulfillment company are highly vulnerable to errors. One of the most common mistakes? Mispicks. No brand wants to send out the wrong item, and no customer wants to receive an item different from the one they purchased. Yet mispicks are an incredibly common…

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Advanced Shipping Notices Guide | Whiplash

September 19, 2023
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Written by Beth Owens on September 15th, 2023 When customers place online orders, they expect brands to inform them about the shipment; it’s no different when businesses place an order with one of their suppliers. When an incoming shipment of inventory is on its way, businesses need access to relevant information on how it needs to be handled when it arrives at their warehouse.  But if an order is shipped with no prior notice, your team may not be prepared…

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Enhance CX With Whiplash Order Rules

September 15, 2023
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Written by Beth Owens on September 15th, 2023 [Updated post from July 13, 2021] Outsourcing fulfillment provides a long list of benefits to your e-commerce business. In addition to time and labor savings, a reliable 3PL enables you to weather peaks and troughs in consumer demand more effectively. With your provider’s infrastructure and expertise at your disposal, you can transform the fulfillment process from a burden into a competitive advantage. But there’s one thing that holds many e-commerce brands back…

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10 E-commerce Emails to Master |Whiplash

May 13, 2023
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Written by Mandie Allietta on May 12th, 2023 Email might have recently celebrated its 50th birthday, but it’s never been a more essential part of your e-commerce strategy. Email marketing isn’t just about alerting customers to a flash sale or your newest product release; it’s also about ensuring they feel informed and supported after they’ve made a purchase. Ordering, shipping, and delivery are all touchpoints that provoke anxiety for customers, especially when shopping with a brand for the first time.…

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Subscription Retail in 2023 | Whiplash

April 15, 2023
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Written by Beth Owens on April 14th, 2023 Far from a passing fad, the subscription model is continuing to cement itself into consumers’ routine spending habits, from streaming services to meal kit subscriptions or monthly subscription boxes. The subscription economy is anticipated to grow at a CAGR of 71% from 2023 to 2028, highlighting the importance of this revenue stream. However, this doesn’t mean subscription businesses aren’t facing their fair share of challenges and disruptions. Growth has slowed as the…

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Last Mile Delivery Explained | Whiplash

March 26, 2023
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Written by Beth Owens on March 24th, 2023 [Updated post from March 9, 2021] Every phase of e-commerce fulfillment and delivery is important, but there’s one stage that receives more attention than any other – the last mile of delivery. As order fulfillment grows more streamlined, last mile delivery continues to throw up barriers that prevent customers from experiencing a satisfying delivery process. A slow, expensive, and inefficient last mile is an ongoing challenge for direct to consumer brands –…

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A Better Post-purchase Experience | Loop + Whiplash

February 21, 2023
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Written by JP Arnaud-Marquez on February 17th, 2023 This is an excerpt from our latest ebook “Brand-building during a downturn: How merchants grow loyalty in a recession” by Ryder E-commerce by Whiplash partner Loop, the returns and revenue-boosting platform for scaling Shopify brands. When you’re looking for ways to grow loyalty from your existing shoppers, you’re probably overlooking a very important opportunity for customer retention—and that’s the post-purchase experience, especially during the returns process. When a shopper decides to make…

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