How Shaun White Translated Olympic Success into a Thriving Business (2023)
Defying gravity and making history, Shaun White is the greatest snowboarder of all time. After winning three Olympic gold medals and 15 golds at the X Games, he’s taking on a new challenge: entrepreneurship. In 2022, Shaun launched WHITESPACE, a premium line of snowboarding gear and apparel made for life on and off the mountain. In conversation with Shopify, Shaun shares his journey of building a brand, and how he translated a professional sports career into a successful business. Don’t…