First impressions go a long way. This applies to meeting new people, but also to business interactions between a brand and its clients. In ecommerce, a prospective customer’s first impression of your business often stems from a visit to your website, so your web design choices profoundly impact how your brand is first perceived.
Research suggests that website visitors form opinions about web pages in as little as 50 milliseconds. Creating a solid first impression with fresh web design ideas is quite simple and achievable. Here are a few website design ideas for inspiration and tips for making it happen on your website.
10 well-designed websites to be inspired by
There are two main steps to building a website: inspiration and execution. In terms of execution, you can create your own site using consumer design templates, or hire a web designer to build one from scratch. Regardless, you need solid web design ideas to start building the best website for your business. Here are 10 beautifully constructed websites, built using Shopify themes, for web design inspiration:
- The Sill
- Allbirds
- Away
- Brooklinen
- Mejuri
- Glossier
- ThirdLove
- Outdoor Voices
- Casper
- Ritual
1. The Sill
The Sill specializes in plants and plant accessories, and it subtly informs visitors of this with its site color scheme: a white background with muted, earthy colors.
2. Allbirds
Allbirds peppers its site with words like “sustainable,” “tree,” “lighten,” and “breezy,” which it pairs with photos of natural materials and innovative construction, demonstrating how some of the best website designs blend words and images to tell a unified story.
3. Away
Luggage maker Away greets website visitors with multiple calls to action, using clickable text with phrases like “Shop now” and “Learn more.” Away spends little time on brand backstory and gets right to the point of selling luggage.
4. Brooklinen
Brooklinen’s…
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