We’ve all heard this maxim, “First impressions last,” so we are aware how important it is to strike a good impression.
Showed up late for a job interview? That’s a bad first impression. Eat a clove of garlic and forget to brush your teeth before a first date? Also a bad first impression.
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It turns out that the “make a good first impression” principle holds true not only in face-to-face encounters but in email interactions as well. The outcome of giving a good impression in emails goes a long way to connect with potential business contacts or customer
What is a welcome email?
A welcome email is the first email you receive after signing up, subscribing, or submitting your email to an online store. It’s important because it’s the first impression a company makes with a new customer, blog subscriber, or newsletter subscriber via email. Welcome emails can deliver videos, special offers, a sign-up form, or just a friendly hello to establish a relationship with a new contact.
When you send a welcome email to a new blog reader, newsletter subscriber, or customer, you’re making a first impression on behalf of your brand. To help ensure you’re making the best first impression possible, we’ve rounded up some examples of standout welcome emails from brands big and small.
Pro Tip: Use HubSpot’s free email marketing software to easily create a high-quality welcome email sequence like the ones featured below.
Each example below showcases different tactics and strategies for engaging new email subscribers. Let’s dive in.
The Components of an Impressive Welcome Email
One factor that really impacts the customer onboarding process is the welcome email. While there’s no one-size-fits-all format, there are several key components that can help your email stand out from the crowd and connect with your intended audience. These include:
1. Compelling Subject Lines
Making sure recipients actually open your emails is the first step in…
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