7 Ways to Get Your Customers to Join Your Rewards Program

It’s estimated that more than 90% of companies across ecommerce industries have some type of loyalty and rewards program. A rewards program is a great marketing and retention strategy for building a brand that sustains longevity and success. Building a community of loyal customers is the result of a rewards program.

A rewards program designed and created well is an amazing way to retain your customers and celebrate their loyalty to your brand, but before you can start rewarding them you need to get them to join in the first place!

We’re experts on loyalty and rewards programs and have seen some of the best and worst programs out there in ecommerce. We are highlighting seven ways to get your customers engaged no matter who they are or what they’re like. We’ve come up with 7 of the best ways to get customers to find value in joining your program.

1. Offer welcome points

The best way to kick off your rewards program is by offering customers welcome points for signing up, or following you on social media. Reward customers right off the bat before a purchase. Rewarding customers for completing a simple task like signing up is a fantastic way to provide them with an immediate value that boosts the overall appeal of your program.

The benefit of offering welcome points is the head start it gives your customers toward earning their first reward. We recommend your welcome points be motivating enough to encourage joining, but not enough that they redeem a reward on their first purchase. A good rule of thumb is to offer about half of the amount of points needed for your first reward. So if you offer $5 off for 500 points, then a 250 sign-up bonus is great!

If your customers can see themselves earning their first reward after just one purchase, they’re far more likely to actually make their first purchase in order to redeem…