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Alphabet shares ended 5.3 per cent higher on Thursday as Wall Street cheered the launch of Gemini, saying the new artificial intelligence model could help narrow the gap in a race with Microsoft-backed OpenAI.

Long considered a leader in AI research, Alphabet lost the spotlight when OpenAI’s ChatGPT swept the tech landscape upon its launch in November last year and allowed Microsoft to aggressively roll out AI-powered software to businesses.

Now, Gemini looks poised to boost Alphabet’s AI heft again.

The Google parent said the much-awaited AI system was faster than OpenAI’s latest model and can process different forms of media such as video, audio and text. It comes in three versions, each designed to use a different amount of processing power.

“Google is beginning to address investor concerns around generative AI innovation and the high cost of running GenAI models through the combination of Gemini’s different model sizes,” J.P. Morgan analysts said.

The company added over $80 billion to its market value. The warm reception contrasted with the nearly $100 billion selloff in Alphabet in February after its Bard chatbot shared inaccurate information in a promotional video and a company event failed to impress.

“Gemini’s release comes at an interesting point in time when OpenAI/ChatGPT users have been complaining about how updates to the GPT model family have potentially impacted the quality of its output,” Macquarie analysts wrote in a note.

“If Google is shipping a GPT-4-beating model, this could help gather user and developer momentum behind Google.”

The company has added some of the Gemini technology to its Bard chatbot, and plans to roll out its most advanced version of Gemini through Bard early next year.

A six-minute video on the model’s abilities showed it could…


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