According to our 2023 State of Marketing report, blogs are among the top marketing channels that offer the highest ROI.

Despite numbers showing how blogs can benefit business, some marketers and business owners wonder, “Do people still read blogs?”

To determine where blog readership might stand today, I surveyed 325 people about how often they read blogs. Here’s what I know:

Do people still read blogs anymore?

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Do people still read blogs anymore?

As a blogger who writes daily, my findings were encouraging; most respondents (29%) read blogs 1-4 times a month, 18% read every day, and only 17% never read blogs.

The graph below illustrates a breakdown of how often respondents read blogs.

how often do people read blog posts?; Do people still read blog posts?

While the percentage of people who never read blogs surpasses that of people who read 1-3 or 1-4 times a week, more people read blogs daily than never at all.

So, we know more people are reading blogs, at least sometimes than not all, but are they reading more or less than in the past? According to our respondents, it’s about the same or more.

57% of people in the survey say the amount of blog content they consume is the same as last year, while 35% say their blog consumption has increased. Only 9% say their consumption is less than the previous year.

Are people reading blog posts more or less than last year?; Do people still read blogs?

You may also wonder how people are reading blogs. Are they barely skimming through or deeply reading the content?

According to the survey, 35% of people skim through blogs most of the time, and 38% do a mix of skimming and deep reading.

13% deep read more than they skim, and only 6% navigate to the information they need as quickly as possible and then leave without reading the rest of the content.

How are people reading blogs?; Do people still read blogs?

Our research shows blogging is still an excellent way to reach consumers and expand your business. People are still reading blogs; most are doing more than just skipping to the information they want and leaving.

Furthermore, blogging is still incredibly valuable for search engine…


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