PPC (Pay Per Click) advertising is the best way to get your product in front of potential customers searching for similar products. This blog will help you understand what PPC is and how it can be used for ecommerce. We will also show you how to get started with ecommerce PPC and some methods to help with marketing your product online. Lets get started on PPC for Ecommerce.
How PPC advertising works
How exactly does PPC work? Whether or not an ad is displayed in the first place is all determined by the keyword the advertiser originally bidded on.
Some keywords are searched more than others. This means that the higher the volume of traffic a keyword receives, the more expensive it is to bid on. Essentially this refers back to the amount of demand for a keyword.
Why is PPC so important to ecommerce businesses?
PPC is important when operating an ecommerce business. It enables you to compete with other companies that sell similar products to you.
It also enables you to reach audiences that you may not have through organic search results. As well as helping to support an increased amount of traffic in comparison to relying purely on SEO strategies.
PPC is especially important to any new ecommerce businesses too. It can take a while to see organic results which can soon become demotivating. With a well optimised PPC strategy you can see instant results, if done correctly.
What is Ecommerce PPC?
PPC in ecommerce is where advertisers pay a fee each time their ad is clicked. As a paid advertisement their ads are shown higher up in Google’s search results since they are willing to pay for people to visit their website. A great way to reach the top of the search results for your chosen keyword.
Typically an ad is easily identified on the SERP (Search Engine Result Page) with it being labeled in comparison to organic results. Much like the example below.
But how does this benefit ecommerce businesses?
PPC is a very powerful…
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