Facebook Ad Retargeting for Dropshipping: A Beginner’s Guide

Are you looking for a way to increase your dropshipping business’s sales?

If so, Facebook Ad retargeting is a highly effective strategy that can help you boost conversions, build brand loyalty, and ultimately grow your business.

In this beginner’s guide, we’ll dive into what Facebook Ad retargeting is all about.

Read on to learn everything you need to know about setting up a successful Facebook Ad retargeting campaign!

What is Facebook Ad retargeting?

Any dropshipping store owner knows that one of the most frustrating things is seeing customers add items to their cart only to leave without completing the purchase.

But the thing is, it happens all the time!

And the reason for this goes hand in hand with the ecommerce purchase funnel:

For each additional step a visitor must take to complete their purchase, there is a chance they will rethink themselves and leave your store!

In fact, the average conversion rate of an ecommerce store is about 2%. This means that out of every 100 visitors you get on your site, only two will buy something, and 98 will leave!

But what if there was a way to optimize your conversion rate, bring those customers back, and give them a nudge in the right direction?

Well, that’s where Facebook Ad retargeting comes in!

With Facebook Ads, you can create ads that are specifically targeted toward people who’ve already engaged with your business.

Retargeting these people is possible because Facebook keeps track of everything. It even keeps a watch on people’s behavior after clicking on your ad!

For example, Facebook keeps track of visit time as well as the number of add to carts, initiate checkouts, newsletter signups, product views, buys, and more.

Side note: Facebook can only track…