Search engines are a fundamental part of the way we use the internet. While early search engines could only search specific type servers, including basic text files, today’s search engines are significantly more powerful and capable of crawling and indexing many more types of content—including video. 

There are all sorts of video search engines, such as internet search giants like Google and Bing, social media platforms, stock libraries, and specialized archival sites like NASA’s. If you want to incorporate video into your content strategy, then sourcing videos from video search engines could be the key to finding what you need. And if you want your own video marketing efforts to be discoverable by searchers, you’ll need to learn the ins and outs of the platforms you use to host your videos. 

What is a video search engine?

A video search engine is a specialized type of search engine that focuses on indexing and retrieving online videos from across the web or a given platform. Conventional search engines like Google and Bing can crawl and display videos from multiple sources, while specialized sites like YouTube focus only on videos hosted on their platform. 

Video search engines use search crawlers, also known as spiders, to systematically extract data from websites and online video platforms. Search engines interpret video content using user-generated metadata like titles, descriptions, and tags.

To conduct a search, users input specific keywords, topics, or criteria into a search bar, and the video search engine returns videos based on those terms, usually in the form of video thumbnails or previews. 

Some search engines also use technology like optical character recognition, a process for interpreting text within image files to analyze the visual content of the video. Once that data has been indexed, search engines use algorithms to match content to search queries and deliver the most relevant search results. If you’re looking to create…


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