Website owners cannot fully control the appearance of organic search snippets, but Schema.org markup can help. An example is HowTo, a Schema type for instructions.
Google’s guidelines allow for the use of HowTo markup on a page containing plans, procedures, or a sequence of steps for completing a task.
The result is organic rich-snippets on desktop and mobile search results. The desktop version below includes steps, materials, and time to complete.
On mobile, the snippets are much more prominent. The steps can appear as images on a carousel, increasing the tappable area of the snippet. Clicking any image takes the searcher to that part of the page.
Implementing HowTo Schema
To implement HowTo Schema on your page, use JavaScript structured markup generators. Classy Schema is an example. ChatGPT can also generate Schema markup. Just make sure your ChatGPT prompt includes the content from the specific page.
Other implementation options include:
Validating HowTo Schema
Validating Schema markup via Google’s Rich Results Test is essential.
Then, after validating, check Google Search Console’s “Enhancements” section, which lists the pages containing the markup. In my experience, those pages usually produce rich snippets in search results but not always.
The “Performance” section of Search Console includes pages with rich snippets. To access:
- Click “Search Results”> “New.”
- Select “Search performance.”
- Select “HowTo rich snippets” or click “Compare” and select…
This is only a snippet of a eCommerce Article, please visit the Authors Website and Read the Full Article