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In the late 1990s when the Internet had just started becoming popular, webmasters had already begun to realize the importance of search engine optimization or SEO. Today, the SEO techniques, which help in coming higher in search results, are extensively used by many serious Forex websites, as one of the most important internet marketing strategies.
In the beginning, SEO involved editing a webpage’s content and HTML code, especially meta tags, to gain a higher ranking on search results for Forex related search terms. However, as the search engine algorithms have become more sophisticated, SEO has also gained new dimensions, and the field has become a full-fledged industry. Now there are some very big companies, which specialize in the field and charge fees to optimize a webpage for better search engine rankings. These days with so many webmasters focusing on the lucrative Forex market it has extremely difficult to rank Forex related websites
At the heart of any SEO strategy is the keyword (or key phrase). This is a word or a set of words that you expect potential visitors to your site to be using for search queries. Your webpages must be optimized for the keywords that you think are most often used to look for your product or service. For example, a Forex website would not target searches for luxury cars, it would target searches related to Forex trading. This would also apply to the company’s other internet marketing strategies.
A direct tactic to optimize a webpage for a keyword is ensuring that the content of the page has a certain ‘keyword density’. This refers to the percentage presence of a certain keyword, counted against the total number of words in the page. There is some debate as to how much keyword density is most appropriate, and the answer varies depending on which search engine you are optimizing for. However, by observing successful competitors you can arrive at an ideal keyword density for your webpage.
Meta tags, such as title, description and keywords are also believed to play an important role in SEO. The most important of these is the title, which is given significant importance by most search engines.
Ever since, Google became the most dominant player in the search industry, search engines have been using links to a page to assess its popularity. This is now considered one of the most important aspects of SEO, and to get better search rankings you need to ensure that your webpages are ‘linked to’ by many relevant pages on the web.
Search Engine Optimization is a complicated task and requires constant vigil on changes in the search engine algorithms as well as your competitors’ tactics. As the situation evolves, you must keep making changes to your SEO strategy along with other internet marketing strategies to stay a step ahead of the competition.
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Source by Daniel Murdock