On June 6-8, 2023, eTail Asia is taking place. This event gave us the opportunity to meet and exchange with E-commerce solutions from all over the world.

In this context, I had the opportunity to exchange with Alex Llorens, Vice President, Asia Pacific at Contentsquare:

Can you tell us a little bit about Contentsquare and what the company does?

Contentsquare is the global leader in digital experience analytics, which takes a look at how visitors navigate a website, using that data to help determine insights that point to customer intent, success, frustration, etc. Brands use Contentsquare’s AI-powered platform to help remove or minimise friction points along the customer journey so visitors have more seamless experiences. It provides quantifiable data that they can use to prioritise actions to deliver customer experiences that achieve customer happiness and deliver business impact. Brands are able to hone their digital customer experiences over time, delivering what customers want most, and avoiding what they don’t.  

Contentsquare helps over 1,000 leading global brands to transform the way they use digital channels to drive business, allowing them to stay agile, make informed decisions, and build customer trust with security, privacy, and accessibility – at scale. Over a million websites use Contentsquare technology. 

For a little bit of context, Contentsquare was founded in Paris a little over a decade ago, and now has 18 global offices. It has raised $1.4B in investment funding from leading investors, including Softbank Vision Fund II, BlackRock and others.

How does Contentsquare help retailers improve their customer experience?

Experience truly is the driving differentiator for brands, even eclipsing cost in some industries. If you go online and have any level of frustration, your likelihood of returning to that website is greatly diminished, at best. In general, people simply expect more. That’s what we strive to help brands accomplish, every…


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